Insights
March 25, 2026
Most Perth businesses are losing customers to slow websites without knowing it. Google's Core Web Vitals (a set of speed and experience metrics) are a confirmed ranking factor. If your site loads slowly, you're being penalised in search results before a single visitor even arrives.
Core Web Vitals are three metrics Google uses to measure real-world page experience: Largest Contentful Paint (LCP), which measures load speed; Interaction to Next Paint (INP), which measures responsiveness; and Cumulative Layout Shift (CLS), which measures visual stability.
A site that scores poorly on these metrics will rank lower than a competitor with equivalent content but faster performance, even if your content is better.
At Render Marketing, we build on a static architecture: pre-rendered HTML served from a global CDN. There are no servers computing pages on demand, no database queries slowing things down. Pages load in milliseconds, not seconds. This gives every site we build a structural speed advantage before we've optimised a single image.
Combined with next-gen image formats, lazy loading, and minimal JavaScript, our sites consistently score 95+ on Google's PageSpeed Insights.